This was one of the first of Red Hare’s cans to be redesigned with the new aesthetics. We decided to isolate the graphics on a white background to emphasize and complement the new logo. The name “Rewired” came about when a system had to literally be rewired while brewing this beer.
Rewired gets Reworked
Our original can design won 2nd place at the HP Digital Package Printing Conference for tactile shrink sleeve in 2018.