Red Hare Brewing Citra Dry Hop Lager (CDL)
CDL was the inspiration for the Red Hare rebrand. It was the first beer they put in a slimline can and the first to use a minimalist, clean, crisp design to showcase the qualities of the “juice” itself. Minimalistic, crisp and clean.
Packaging
CDL marked another milestone. It was the first time Red Hare packaged a six-pack in a box since the original lineup. As with the can itself, we emphasized typography and negative space with just a touch of graphical elements, to achieve a minimalistic yet informative aesthetic.
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